Three Kapampangan micro, small, and medium enterprises (MSMEs) are representing the province in the 2025 Bagong Pilipinas National Food Fair now being held at the Megatrade Hall of SM Megamall in Mandaluyong City from April 9 to 13.
They are part of the 26 MSMES representing Central Luzon.
The MSMEs are assisted by the Department of Trade and Industry (DTI) Regional Office III.
The delegates hail from the provinces of Aurora (2), Bataan (5), Bulacan (9), Nueva Ecija (2), Tarlac (4), and Zambales (1).
These exhibitors showcase the region’s rich culinary diversity including high-quality food products ranging from traditional favorites to innovative food creations.
Among the featured products are coco jam, coco spread, peanut butter, dried herring in oil, crab paste, atsara and pickled goods, cashew nuts, araro cookies, buko pie, yema, organic rice, noodles, mushroom chips, fruit juices, yogurt, carabao milk, cheese, frozen meat products, herbal supplements, and condiments.
The participating MSMEs have received support from DTI through various programs and initiatives, including the One Town, One Product (OTOP) Program, product development, capacity-building seminars and skills trainings, business mentoring, and market matching activities.
The agency's assistance aims to enhance product quality, brand positioning, and market readiness, enabling Central Luzon MSMEs to compete in national and global markets.
The Bagong Pilipinas National Food Fair is a flagship event that highlights Filipino culinary heritage and promotes local food entrepreneurs.
It serves as a vital platform for MSMEs to widen their reach, forge market linkages, and connect with institutional buyers, food industry stakeholders, and consumers.
DTI Regional Director Edna D. Dizon expressed pride in the participation of Central Luzon MSMEs.
“This event is a celebration of Filipino ingenuity and flavors. We are proud to bring Central Luzon’s finest food products to a wider audience and help our MSMEs grow their businesses through innovation and market access," she said.
DTI said it remains committed to empower entrepreneurs and promote inclusive growth, ensuring that Filipino MSMEs continue to thrive and play a role in the country’s economic development.