PhilHealth Region III Acting Vice President Henry V. Almanon received the Strategic Communication Recognition Award by the ASEAN Social Security Association (ASSA) in Brunei Darussalam on November 4, 2025 for its entry "Alagang PhilHealth" of Region III: Moving Stories of life, health care, and inspiration.
The โ๐๐น๐ฎ๐ด๐ฎ๐ป๐ด ๐ฃ๐ต๐ถ๐น๐๐ฒ๐ฎ๐น๐๐ตโ ๐ผ๐ณ ๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป ๐๐๐ ๐ฒ๐ป๐๐ฟ๐, ๐๐๐ฏ๐บ๐ถ๐๐๐ฒ๐ฑ ๐ฏ๐ ๐ ๐ผ๐ป๐ถ๐ณ๐ฒ๐ฟ ๐ฆ. ๐๐ฎ๐ป๐๐ถ๐น, ๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฃ๐๐ฏ๐น๐ถ๐ฐ ๐๐ณ๐ณ๐ฎ๐ถ๐ฟ๐ ๐จ๐ป๐ถ๐, highlights the marketing and communication efforts of PhilHealth to bring the benefits and services to every community and to tell the stories of members, partners, and stakeholders on health and financial risk protection.
๐๐น๐ฎ๐ด๐ฎ๐ป๐ด ๐ฃ๐ต๐ถ๐น๐๐ฒ๐ฎ๐น๐๐ตโ ๐๐ต๐ถ๐ฐ๐ต ๐บ๐ฒ๐ฎ๐ป๐ โ๐๐ฎ๐ฟ๐ฒโ is the media program initiated by ๐ฃ๐ต๐ถ๐น๐๐ฒ๐ฎ๐น๐๐ต ๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป ๐๐๐, ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ถ๐๐ ๐ฃ๐๐ฏ๐น๐ถ๐ฐ ๐๐ณ๐ณ๐ฎ๐ถ๐ฟ๐ ๐จ๐ป๐ถ๐, in its Facebook Live Streaming, radio, local TV, and short video information materials anticipated and followed by members, partners, and stakeholders in Central Luzon. Through its social media platform via Facebook page, it reaches other parts of the country particularly NCR, and Filipino communities in United Arab Emirates, Saudi Arabia, Canada, Vietnam, United States, Taiwan, Hongkong, Qatar, and Australia. (Source: PhilHealth Region III Facebook Page Insights)
It aims to expand the communication and engagement of PhilHealth benefit programs, services, and health care to every community in Central Luzon, nationwide, and even other parts of the world. PhilHealth is a social health insurance corporation which aims to provide financial risk protection for every Filipino at times of need, and through this program, Filipinos will be aware of their rights on health care.
The Public Affairs Forum (PAU) started the media program in 2020 during the COVID-19 pandemic with its title โIkaw, Ako, at ang PhilHealthโ and continued in 2022. With the program improvements, the title was changed into โPhilHealth para sa Lahatโ in 2023 to advocate Universal Health Care (UHC) for all Filipinos. For the year 2024, in its 5th year of providing continuous PhilHealth information and education to the public, PhilHealth Region III adopted the nationwide program title โAlagang PhilHealthโ.
Inspired by the moving stories of members, partners, and stakeholders, as well as the dedication and commitment of PhilHealth employees to improve the services, PhilHealth Region III initiated and developed its enhanced Alagang PhilHealth TV and FB Live Program into PhilHealth D.R.I.P., an acronym for strategic communication of benefits and services:
๐. โ๐๐ถ๐ป๐ถ๐ดโ (๐๐ฒ๐ฎ๐ฟ/๐๐ถ๐๐๐ฒ๐ป) ๐ฅ. โ๐ฅ๐ฎ๐บ๐ฑ๐ฎ๐บโ (๐๐ฒ๐ฒ๐น) ๐. โ๐๐ป๐๐๐ฟ๐ฎ๐ป๐ฐ๐ฒโ (๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ฅ๐ถ๐๐ธ ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป) ๐ฃ. โ๐ฃ๐ฟ๐ผ๐๐ฒ๐ธ๐๐๐ผ๐ปโ (๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป/๐ฆ๐ฒ๐ฐ๐๐ฟ๐ถ๐๐ ๐ณ๐ผ๐ฟ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐ป๐ฒ๐ฒ๐ฑ๐)
This new TV and FB Live program started on September 17, 2025, with its new time slot 7:00 pm โ 8:00 pm, to be able to capture the audience at home or during their relaxing time after all day work. This regular TV program is being aired live via CLTV 36 channel and Facebook live. Part of the program is the discussion on benefits and services, information materials (commercials), and ๐ฃ๐ต๐ถ๐น๐๐ฒ๐ฎ๐น๐๐ต ๐๐จ๐ฆ๐ข๐ (๐๐ฒ๐ฎ๐น๐๐ต) ๐๐ถ๐ฎ๐ฟ๐ถ๐ฒ๐ a combination of vlog and documentary style of capturing actual experiences and stories of members, partners, and stakeholders. In the pilot episode of PhilHealth D.R.I.P. the program had 975,000 views, 7,900 likes, 464 comments, as of September 24, 2025. See link below:https://web.facebook.com/cltv36official/videos/1448218476450378.
The โAlagang PhilHealthโ of PRO III has also the following initiatives:โข Facebook Live Streamingโข Facebook Reels and Storiesโข Radio blocktimeโข Radio spotsโข Special Report (a life-glimpse (lakbay sa totoong buhay) documentary short video)โข Billboards, Newsprint, and e-copyโข Media, Academe, Influencers, Vloggers, and Artists partnershipโข Blended and face to face orientation and caravan
The โAlagang PhilHealthโ of PRO III program will continue its services by land, air, across the water, and mountains to reach all communities, to learn and share different life stories, to ensure that no one is left behind in the provision of quality health care, and to gain inspiration in achieving the Universal Health Care.