The City Government of San Fernando was recognized by the Department of Tourism (DOT) for its Filipino brand of service excellence.
The agency confers the prestigious Filipino Brand of Service Excellence (FBSE) Government Partner award to local government units for their outstanding commitment to the local tourism industry.
The FBSE is an initiative of the DOT that aims to elevate the quality of tourism services in the country.
By providing world-class service infused with a unique Filipino touch, the program seeks to create positive and memorable experiences for all tourists and ultimately strengthen the country’s tourism industry.
The city government of San Fernando was the lone awardee in Pampanga and one of only four local government units in Central Luzon.
The other awardees in the region are the Province of Aurora, the City of Tarlac, and the Science City of Muñoz in Nueva Ecija.
Both San Fernando Mayor Vilma Caluag and Tourism Officer Ching Pangilinan vowed to expand the FBSE program, through partnerships, training, and collaboration with the industry.