AIA Philippines brings community together through ‘Live Better’ expo

AIA Philippines brings community together through ‘Live Better’ expo

SINCE 2017, the “Live Better” Expo has been an experiential platform for the recently rebranded AIA Philippines (formerly AIA Philam Life) to fulfill its promise to help people live healthier, longer, better lives.

This year, AIA Philippines brings the Live Better Expo online, sharing tips and insights on how Filipinos can live healthy every day through its brand ambassadors Gary Valenciano, Solenn Heussaff, Nico Bolzico, Raymond Gutierrez, Wil Dasovich and Anton del Rosario.

Together with its bancassurance arm BPI AIA, AIA Philippines will have experts talking about different aspects of wellness such as fitness, nutrition, including financial health in panel discussions where the audience can ask questions freely.

“Our goal is to encourage more Filipinos to live better, and AIA Philippines and BPI AIA are in the best position to help them achieve that,” stated Leo Tan, chief marketing officer of AIA Philippines. “With the recent launch of our ‘My AIA’ platform where our Total Health Solution ecosystem can be accessed, we can help them be their healthiest, no matter what their health starting line may be.”

The Live Better Expo 2021 will happen on Dec. 11, 2021, from 9 a.m. to 12 p.m. exclusively on Facebook Live, (one can click here to go straight to the Facebook Live page). While the online event is open to everyone, viewers who register will get a chance to win premium Masterclass subscriptions, Apple watches and a home-gym setup worth P50,000. One can register through here.

The expo is made up of three segments: Live Better, Protect Better and Get Better, rich with sharing and expert advice to help Filipinos live healthy every day–especially important this Christmas as they celebrate the joy of healthy living with family and friends. With Filipinos spending Christmas last year away from loved ones, many are looking forward to celebrating with their families again this year—and nothing is more important than being at the peak of health for a safe celebration. AIA Philippines aims to jumpstart this celebration on an enlightening note with the expo.

For Live Better, the audience will be treated to hacks and tricks to have a healthier lifestyle and avoid being sick. In Protect Better, they’ll be listening in on tips to achieve financial freedom while debunking life insurance myths.

The event will be concluded with the Get Better segment, where recovery challenges during the pandemic will be discussed. The segment will also talk about breast cancer—the journey to recovery, developments on treatment and advice on staying mentally well while going through this illness.

“As the pandemic continues to wreak havoc across the globe, taking care of our health has never been more important. Wellness is no longer just a buzzword but a reality that we all strive to achieve in these challenging times,” shares Kelvin Ang, AIA Philippines chief executive officer. “As we launch tools that will help more Filipinos live better—through Total Health Solution found in My AIA—we are able to mentor them as they go through their wellness journey. Live Better now serves as the platform on which we can better communicate how these all come together and bring to life our purpose of helping people live ‘Healthier, Longer, Better Lives.’”

One can click here for more information on AIA Philippines, visit AIA Philippines’ Facebook page, email it at or call it at (02) 8528-2000. SPONSORED CONTENT


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