THE joint venture between Prime Media and ABS-CBN will focus mainly on content creation and production not for free TV broadcast, according to Prime Media president Manolito A. Manalo.

The Prime Media official said the joint venture’s objective is “to provide accurate and balanced news and information to the country and public service.

The content produced by the joint venture will be distributed to radio, cable TV and other platforms, including the stations under Philippine Collective Media Company (PCMC).

The business model is similar to various local studios and production companies, but the content we will produce are not for free TV broadcast.”

Manalo further said: “PCMC is just one of its distribution channels.

It is an independent organization. ABS-CBN will not be involved in Prime’s or PCMC’s operations. The parties will create a joint venture company.” (PR)