HONDA Philippines Inc. (HPI) anointed Kapamilya actor Coco Martin as its newest brand ambassador. The king of primetime is set to represent the company’s brand in its One Dream campaign.

Martin, who first rose to fame from his various roles in independent films, would later achieve mainstream success and set new benchmarks in the Philippine television. HPI believes that it shares the same drive with the actor, who works hard to achieve his dreams.

“We’re extremely proud to have Coco Martin as our new brand ambassador. As a global company, we believe in the power of dreams,” said Jomel Jerezo, general manager and department manager of motorcycle business planning. “From his humble beginnings to being one of the most sought-after actors in the country’s entertainment industry, Coco perfectly exemplifies what it means to achieve one’s dream.”

A motorcycle enthusiast himself, Martin said in Tagalog: “I’m happy for the opportunity to be part of the Honda Philippines family. It is an honor to represent a brand that not only offers great technology, but also teaches about safety of every citizen.” PR