IN A cutthroat industry like Food and Beverage, with the threat of uncertainty aggravated by an ongoing pandemic, how does a homegrown chain of refreshment shops manage to not only survive but also expand their business ventures?

According to Mozart Mansueto, president of MYM Food Ventures—the mother company of Coolers Delight, the secret lies in K.S.A.

To understand K.S.A., you have to know the story of how Coolers Delight came to be.

A GOOD BUSINESS IDEA CAN START ANYWHERE.

2. CHALLENGES ARE A PART OF IT.

3. FRANCHISING CAN BE A LUCRATIVE BUSINESS.

4. STARTING A BUSINESS WILL NEED VERY SPECIFIC THINGS.

5. WHY START WITH A COOLERS DELIGHT FRANCHISE?

THE END OF SOMETHING JUST MEANS THE BEGINNING OF SOMETHING ELSE.