RIDING opens a new world of possibilities to many of its enthusiasts. Beyond bringing one to different places, two-wheel rides help enrich a person's life, be it by empowering them to discover new experiences or by letting them meet new people and be part of inclusive riding culture. No matter how big or small the impact of riding is in one's life, Recreational Outdoor eXchange (ROX), the biggest outdoor superstore in Southeast Asia, understands that #RideIsLife and commits to being a trusted companion in the journey.
As many people begin to take their rides out to enjoy the outdoors, ROX further pursues its advocacy of #PlayOutsideResponsibly through spreading information and providing high-quality products essential to having a safe yet still fun outdoor experience.