THE Cebu Caritas Inc. (CCI), the social development and charitable arm of the Roman Catholic Archdiocese of Cebu, reveals its new logo on Sept. 1, 2021.

It is inspired by the colorful and vibrant Sinulog festival, a traditional celebration in Cebu that tells the story of the Filipinos’ past and their acceptance of Christianity.

The feathers follow the form of the CCI’s mother logo, individually colored with red, yellow and blue.

The colors also hold their own meaning. Red represents the Holy Child Jesus, yellow represents the ecclesiastical color of the Archdiocese of Cebu and blue represents the Cebuanos’ devotion to the Blessed Virgin Mary.

In line with the organization’s vision, the logo encapsulates the message that a society guided by the Gospel values of justice, peace, love and integrity of creation becomes colorful and self-thriving as well.

Along with the launch of the logo is the relaunching of the CCI’s official Facebook page (@cebucaritascci) and the debut of its official Instagram and Twitter accounts (@cebucaritascci). The CCI will now regularly share its programs and activities through these different social media platforms. (PR)