THE SM Foundation Inc. continued its service to the community where an SM mall is located.

SM Seaside City Cebu activated its Operation Tulong Express on Sunday, April 5, 2020.

The mall's employee-volunteers distributed 485 kalinga packs to different sitios in Barangay Mambaling, Cebu City amid the continuing implementation of enhanced community quarantine (ECQ), which is aimed at flattening the curve of the coronavirus disease pandemic in this side of the world.

The beneficiaries who received the food packs were from the government's Pantawid Pamilyang Pilipino Program (4Ps).

SM Seaside personnel together with SM Hypermarket employees packed goods containing two kilos of rice, six canned goods, noodles, tomato sauce and five bottles of SM Bonus drinking water.

In the implementation of the no contact policy, SM Seaside City turned over goods to Barangay Mambaling where personnel of the local government took the lead and implemented the one-meter social distancing during the distribution at its Barangay Hall.