THIRTY-NINE tourism workers and service providers in Ifugao were trained on effective customer servicing by the Department of Tourism.

The one-day seminar was attended by transport service providers, homeowners and staff, restaurant owners, tourism officers and planners, who were taught the importance of the frontliners’ role and the proper handling of customers concerns.

Charlie Garcia of the DOT Central office discussed the components of customer service, relationship of culture and values and their implication to communication.

u201dThe edge of the Filipino culture and values in the tourism industry are positive traits,” said Garcia.

Other topics include the formula for service excellence, preparation requirements like positive attitude, grooming, job knowledge, skills and how to handle guest concerns. Lorena Dulnuan