CITY OF SAN FERNANDO Homegrown start-up Cabeza Gemstones and Crystals opens third store at SM City Telabastagan today, March 18.

Leading the opening ceremonies were Vice Mayor Vicky Vega-Cabigting, owner Earl Anjelo Yabut, his parents Renato and Elena, and SMTB Mall Manager Lana Erroba.

Cabeza started in 2020 during the height of the pandemic when Earl fell in love with the beauty of crystals.

He learned that they emit pleasant, elevating, energetic, and calming vibrations that aid in the improvement of a more peaceful mind and a refreshed physical state of being.

That's when he decided to put up Cabeza: The Gem Hunter.

Cabeza is a Spanish term that literally translates to "head" or "superior."

Cabeza sells 100 percent natural and genuine crystals supplied from outside the country, with the goal of touching and elevating people's lives with the use of crystals.

The new store is located at the mall’s ground floor, in front of BDO.