A GROUP of Japanese businessmen contacted by my friend, Joey Agustin of Xevera, has brought a fuel additive product which aims to save fuel, money and the environment.

This group which sought the help of Joey to promote this product -Ecomax -locally is really intent on making it known domestically.

The Japanese-made fuel additive is suitable for liquid fuels, i.e., gasoline, diesel fuel and more and is designed to improve fuel efficiency.

This group needs to engage the services of a professional marketing men and women who have extensive connections to promote the relatively, albeit innovative product into the local market.

Also, leg work is required particularly a house-to-house drive to enhance awareness of the product.

It likewise needs promotional materials like posters and tarpaulin showing the product's distinct advantage over traditional products already in the market.

Local markets should be penetrated by Economax. A little advertising may help.