I’VE read Telco giants PLDT-Smart and Globe are going all-out to win the support of their respective customers.

This is obviously good and welcome news to telco customers. Indeed, telco giants try hard to outdo each other by resorting to various mode of gimmickry and the employing of popular artists and celebrities as their brand endorsers in the hope that they can generate bigger sales.

Of course, each of these giant telcos receives almost daily complaints from their subscribers like network outage and delayed transmissions. Some subscribers deplore lagging transmissions and misdirected loads.

I refer to this telco giants as PLDT-Smart and Globe Telecom Inc., and of late, Dito Telecom. Their subscribers number into millions and increasing as millenials are addicted to various apps and I phones.

PLDT chief revenue officer and Smart president Alfredo Panlilio remarked thus: "Our job is to make sure that we continue to provide superior data network and most relevant content to make the experience of our customers better than anybody can offer. This pandemic has driven us to become fitter and faster as an organization."

Smart’s closest rival, Globe, said “it has chosen to focus on what really matters which is keeping its customers happy”.

True to its promise, Globe is continuously improving its end-to-end network experience on all fronts, giving customers more value for their money and having strategic partners that help the brand resonate more with its customers.

Not to be outdone is Dito Telecoms which should field its best entries to at least snatch a big part of the telecommunications pie. It should live up to its pre-entry promises and not remain a mere bystander in the duel between the two established giants.