IF THERE’S one flavor Filipinos love in common it would be Ube. Whether it's merienda, midnight snacks, or any time of the day, ube is always a choice for many.

To fill one's ube cravings, Jollibee, the country’s number one fast-food brand, is introducing a sweet, creamy, and purple addition to its dessert line-up: the all-new Ube Pie.

Imagine a delightfully rich ube filling and the texture of a golden-brown, crispy pie crust rolled into one, it surely is a perfect dessert for all the Ube and pie lovers.

"The Ube Pie is an exciting new addition to Jollibee’s dessert-pie line, which includes all-time favorites like the Peach Mango and Choco Mallow Pies,” Kay Segismundo, Jollibee Senior Marketing Manager for Complementary Products said.

She added this humble yet truly delicious dessert can be a convenient treat one can enjoy on the go while staying true to the unique characteristics of this classic Pinoy ingredient.

Ube has definitely taken the culinary world by storm over the last couple of years because of its vivid purple hue and irresistible combination of sweetness, good mouthfeel and texture that simply melts in the mouth.

“Ube fanatics will be happy to know that there’s a new ube treat for them when craving strikes. Just drop by the nearest Jollibee for an authentic, delightful Ube Pie!” Segismundo shared.

The Ube Pie is now available in all Jollibee stores nationwide for dine-in, take-out, drive-thru, and delivery starting May 21.

The Ube Pie will retail for P29 for solo and P82 for the Trio Pack.

So when ube cravings strikes, indulge in the new dessert pie in town and it is nothing less short of a must try!