A BIGGER and better Penshoppe store, with a surface area of 400 square meters, opened at Ayala Center Cebu last Thursday at 2 p.m.

Three of today’s hottest young stars graced the event: Tanner Mata, Maria Fabiana and Emilio Francisco Perez.

“Being back here in Cebu with a new Penshoppe store is really a tribute and we make sure it’s going to be extra special as this store is our newest design concept. We wanted to be able to showcase the youth’s lifestyle incorporated in the design. Creativity, the adventurous side, appreciation for fashion and openness to innovation—those are exactly what we fuse in this store,” said Jeff Bascon, the brand director.

The new flagship store has revolving elements, denim lapping and nooks and corners, which perfectly capture the youth’s lifestyle.

With the youth in mind, Penshoppe introduced its global group of brand ambassadors called Club Penshoppe. It is composed of dynamic young members from Penshoppe’s various global markets and aims to celebrate the youth’s power to inspire others.

Seven fresh faces represent the group composed of Mata, Fabiana, Perez, Tyler Mata, Loisa Andalio, Sofia Andres and Ronnie Alonte collectively referred to as #ClubPenshoppePH.