BROWS are serious business, and Benefit Cosmetics takes them seriously. A few lucky Cebuanas had the chance to take part in an intimate brow waxing and brow styling workshop held at its store last month.

That afternoon, Benefit Cosmetics Philippines’ NBA, or National Brow Artist Celina Fernandez, shared tips and demonstrated the many techniques in achieving the prefect brows that best frame one’s face, with the use of products by Benefit Cosmetics.

Apart from the totally wince-free experience, a new product was also introduced: The POREfessional: pore minimizing makeup. It contains mushroom extract known to minimize appearance of pores. This weightless makeup mattifies and controls excess oil for up to eight hours, smoothens and reduces the look of pores, and comes in a tube with a pore-blurring sponge from the base. It’s also best applied on top of the POREfessional primer.

Benefit Cosmetics also has a pretty room where it offers other depilatory services and is located on the upper ground level at the City Wing of SM Seaside City.