THE state-run Clark International Airport Corp. (CIAC) has unveiled its new corporate logo recently.

"On behalf of our chairman (Transportation) Secretary Arthur Tugade, I am pleased to inform you of the new CIAC corporate logo unanimously approved by the CIAC Board of Directors on September 28," CIAC President Aaron Aquino said.

According to Aquino, the new logo reflects CIAC’s focus on further developing the Clark Civil Aviation Complex for aviation-related businesses and other enterprises, and aligned with the corporation’s mission, vision and core values.

“Our marching orders are to develop an aerotropolis and create opportunities for the greater Clark area, a mission summarized in a brand new and a well-thought-out design,” Aquino said.

The CIAC’s new official logo will apply in all platforms available for information, marketing and promotions and public relations purposes, he said.

Aquino said the color navy blue was chosen “since (blue) in marketing psychology is the most common color used by brands looking to promote authority and trust in their products.”

The icon inside the square represents a concrete column, square pillar or a gigantic building—all of which represents strength and authority in estate development and management, he added.

“The icon’s upward angle represents stability, growth and progress,” Aquino said.

The CIAC chief added the "swoosh" or jet stream and the aircraft atop represent the aviation-related industries and CIAC’s mandate to manage and develop the aviation complex.

“The aircraft soaring high to the right represents CIAC as being in the right direction toward greater heights, while the square shape that usually symbolizes structure, order, and stability are also symbols of honesty which mirrors CIAC’s adherence to transparency and accountability,” Aquino said.

As a symbol of CIAC’s alignment with the national government’s development plans, the design’s letter mark used the same font type of the Bases Conversion and Development Authority, CIAC’s parent company.