WHEN the travel bug bites, Singapore calls out to travelers. In fact, the Singapore Tourism Board (STB) recently solidified its relationship with Cebu Pacific through a memorandum of understanding (MOU) signed in April 2022. A stronger partnership between two tourism industries could mean three things: direct flight access, lower fares and more schedules, should one desire it.

Singapore is the most popular travel destination for many Filipinos, particularly post-pandemic, which has motivated STB to renew its partnership with Cebu Pacific this year even more.

“In the Philippines, nearly 382,000 Filipino tourists visited Singapore in 2022, and the Philippines ranked fifth in our top source markets, higher than pre-Covid when it was seventh,” said Juliana Kua, assistant chief executive, International Group Singapore Tourism Board.

Candice Iyog, chief marketing and customer experience officer of Cebu Pacific, also expressed her gratitude towards STB, which deeply acknowledged the airline’s contribution to Singapore’s strong tourism numbers.

“Cebu Pacific offers the most frequencies to Singapore among Philippine carriers, flying 30 times weekly from across the Philippines. Starting in May, our Davao-Singapore two times weekly becomes four, and starting on April 28, we begin seven times our daily service from Clark,” Iyog explained.

STB and Cebu Pacific have a healthy relationship, providing the traveling public with access and leisure. To further incentivize travel, STB endorses its new and free program, where eligible travelers can redeem one out of 40 experiences during their Singapore trip.

“This program aims to help our tourism and promote Singapore’s hidden gems. STB has put in effort to curate fresh and authentic experiences that provide a unique view of Singapore, even if you have visited before,” said Ruby Liu, STB area director for the Philippines.

In redeeming this complimentary activity, one will be in for a treat with many options to choose from, whether it be breakfast in the wild, a river dining cruise, a night cycling tour, an art jamming with cats workshop and many more off-the-beaten-path experiences.