HAFELE, an international company providing hardware and fitting systems and electronic locking systems, introduced its new and bigger showroom in Cebu to provide and host better product services and client experiences.

Hafele Philippines, which opened its first office in the country in Pasig and Cebu in 1995, wanted to introduce German-quality furniture fittings and architectural hardware, along with electronic access control systems, to the local furniture and construction industry.

“Hafele is a company. It is also a brand. It’s a company with its own brand. But the brand is not limited to Hafele,” explained appliance division manager Efren Reyes.

Aside from Hafele, other top-of-the-line European brands displayed in the showroom include Bosch, Asko and La Cornue. These brands have a wide array of products which cover cooking, washing and refrigeration needs.

“We carry the whole line of products for each one of these brands,” Reyes added.

The store’s flagship, Bosch, is the world’s leading multinational engineering and electronics company. Bosch’s products make life easier as they offer automated functions and are also self-correcting. For instance, with just a click away of a downloaded recipe, one’s favorite hot coffee will be served using Bosch’s Bluetooth coffee machine. Another Bosch highlight is its home-connect system, which one can use with his mobile phone connected to the system via the internet.

With innovations like these, one can enjoy life “Hafele” ever after. Visit the new Hafele showroom at One Paseo Arcade, Banilad, Cebu City. (Matthew Sulla, USC Intern)