Lifestyle

Kekert: The power of scent

Kristalle Kekert

DISTRIBUTING 12 signature essential oil types as well as customizing aroma blends and personalization of equipment based on one’s needs, a scent marketing company ELA Essentials recently launched its brand at the Asmara Urban Village and Resort.

Ready to fill a gap in the emerging market, business development manager of ELA Essentials Mikaela Pacubas said, “the scent marketing industry in the world, especially Europe and the United States are mature, while the Philippines is still starting.”

Completing the experience, the charming range of signature essential oils include favorites such as Eucalyptus and Peppermint as well as new favorites Lily of the Valley and Sandalwood. The rest of the range include Bamboo, Herbal Tea, White Tea, Sparkling Green Tea, Ylang-Ylang, Lavender, Lemon and Ocean all complete with replenishment, installation and maintenance.

Offering a price range for startup businesses, ELA Essentials are making this brand accessible in major cities of the country, with a Manila branch to open soon after the Cebu launch. Pacubas continued: “We like to think of ourselves as your ‘scent-sible’ partner in progress. We will also offer fusion oils in the future and custom scents for those that want to translate their brands to signature smells. These are sustainably sourced and procured from responsible supplier provenances and using ingredients come from different places like Spain and the Middle East. ELA Essentials is a play of the name Mikaela. It represents the playful nature brought about by scent event as scent proves to be the undefined, unseen, yet inherently vital partner in everyone’s daily productivity and success.”

‘MUDDY WATER.’ A sample of water from Barangay Vito, Balamban placed inside a transparent plastic bottle shows a substance that resembles mud. This photo was sent by American national Bob McQuaid, a resident of Vito, to SunStar Cebu on Thursday, April 25, 2024. He said the “muddy” water comes from Balamban Water District. /

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