THE Department of Trade and Industry (DTI) recently opened in its regional office the One Town, One Product (Otop) Philippines Showroom in Central Luzon.

The showcase serves as a medium to inform and educate walk-in clients, guests and visitors of DTI Central Luzon on the products developed under the Otop Program.

It also wanted to provide guests a gainful visual experience on the pride of Likha ng Central Luzon products.

During the launching, DTI Undersecretary Blesila Lantayona thanked the DTI’s industry partners, especially the RSMEDC and the non-government agencies for supporting the agency’s initiatives.

She also expressed her admiration of the OTOPreneurs who exhibited the “Laban Lang” attitude during this pandemic.

DTI Central Luzon Regional Director Leonila T. Baluyut said that the Otop showroom carries the pride of Central Luzon.

“Its quality products are made by the ingenuity, creativity, resourcefulness, persistence and passion of the micro, small and medium entrepreneurs of Central Luzon,” she said.

She also said that the Otop program is a priority stimulus program of DTI for MSMEs. It is aimed to help achieve inclusive local economic growth.

OTOP enables communities to develop and promote products or services that are based on local resources, local culture, local creativity and competitive advantage.

The Otop program has enabled DTI Central Luzon to promote the "pride-of-place." With this, homegrown “OTOPreneurs” can innovate and produce market-ready products and services and level them up to add value and enable them to be marketable here and abroad.