BACOLOR -- The house that fried chicken built has found a new home along Jose Abad Santos Avenue in Barangay Makabakle, Bacolor, Pampanga.

Coming off from its former site in Villa Del Sol in the City of San Fernando, Max’s Restaurant Bacolor now serves customers and foodies in a bright, well-appointed and spacious never-to-be-missed spot with its iconic chicken sign.

On its opening day on Friday, November 8, Metro Central Luzon Food Inc. (MCLFI) president Teresa Laus shared that the Bacolor branch is dedicated to the late LausGroup chairman and CEO Levy P. Laus.

MCLFI owns franchises of Max’s, Pancake House, Dencio’s, and The Coffee Bean and Tea Leaf, among others.

She said that blending with the inviting ambiance, Max’s Bacolor will continue to serve “sarap to the bones” chicken and a wide array of gastronomic specialties unique to Max’s Restaurant coupled with superb service from an efficient crew.

The new restaurant was blessed by local priests while Laus, along with his children, led the ribbon cutting ceremonies.

Present during the ceremonies were LGC chairman and CEO Lisset Laus-Velasco, president Paul Laus, and executive directors Carisa Laus, Diorella Laus, and Levy Adrian Laus.

Also present during the opening were former Sta. Rita Mayor Yolly Pineda, who represented her husband Governor Dennis Pineda, and Bacolor Mayor Diman Datu.

Max’s, built in 1945, has become a household name in the Philippines for its delicious, crispy and tender-juicy chicken.

Over the years, Max’s popularity grew and it became known as “the house that fried chicken built.”

It has expanded in Metro Manila, Southern and Northern Luzon, Cebu, and to California and other places in the United States. It has also expanded to Canada.

Laus assured customers of high-quality food and services. She also recognized her restaurant staff for their hard-work and dedication during the opening ceremonies.

She added that their new business venture aims to contribute to the growth and progress of Pampanga as well as to provide jobs to the locals.